Source: https://businessenglishmaterials.com/
Statement:
It is a sample from Breaking News English online. Here is mainly an exercise for students to learn more about Adidas. It is just for students' learning rather than for some business purposes. Joan did this just now. Just for reference. Enjoy!
Exercise 1
Reading
Adidas is one of the world’s top sporting brands. It is based in Germany and
includes other brands like Reebok in its group. The three parallel bars that form its logo
is known worldwide. The company bought these “Three Stripes” from a Finnish
sports company in the 1950s. Adidas has provided quality sporting goods for decades. They create a
very strong brand loyalty
among consumers. Many people wear Adidas clothes and shoes as a fashion statement. The
company also manufactures other products such as bags, glasses and watches.
Adidas is heavily into
sponsoring sports stars and teams. It is involved in sponsorship deals with the
top soccer, rugby and cricket teams all over the world. Its current marketing slogan perhaps sums up the company’s success
- “Impossible is Nothing”.
Fill in the missing words.
Adidas is
one of the world’s ___________________. It is based in Germany and includes
other brands like Reebok in its group. The three parallel ___________________
logo is known worldwide. The company bought these “Three Stripes” from a
Finnish sports company in the 1950s. Adidas ___________________ sporting goods
for decades. They create a very ___________________ among consumers. Many
people wear Adidas clothes and shoes as ___________________. The company also
manufactures other products such as bags, glasses and watches. Adidas
___________________ sponsoring sports stars and teams. It is involved in
sponsorship deals with the top soccer, rugby and cricket teams all over the
world. __________________ slogan perhaps _____________________ success - “Impossible
is Nothing”.
Reading
Adidas
is one of the world’s top sporting brands. It is based in Germany and includes other brands like
Reebok in its group. The three parallel bars that form
its logo is known worldwide. The company bought these “Three Stripes” from a Finnish sports
company in the 1950s. Adidas has provided quality sporting goods for decades. They create a
very strong brand loyalty
among consumers. Many people wear Adidas clothes and shoes as a fashion statement. The company
also manufactures other products
such as bags, glasses and watches. Adidas is heavily into sponsoring sports stars and teams. It
is involved in sponsorship deals with the top soccer, rugby and cricket teams all over the
world. Its current marketing slogan perhaps sums up the company’s success - “Impossible is
Nothing”.
Cloze
Adidas
is one of the world’s top sporting brands. It is ____________ in Germany and
includes other brands like Reebok in its group. The three ____________ bars that form its logo is known worldwide.
The company ____________ these “Three Stripes” from a Finnish sports company in
the 1950s. Adidas has provided ____________ sporting goods for decades. They
create a very strong brand ____________ among consumers. Many people wear
Adidas clothes and shoes as a fashion ____________. The company also
manufactures other ____________ such as bags, glasses and watches. Adidas is
____________ into sponsoring sports stars and teams. It is involved in
sponsorship deals with the top ____________, rugby and cricket teams all over
the world. Its current marketing slogan perhaps ____________ up the company’s
success - “Impossible is Nothing.”
Item: 選項
|
1. bought |
2. products |
3. heavily |
4. parallel |
5. loyalty |
|
6. soccer |
7. statement |
8. based |
9. sums |
10. quality |
Adidas
Correct the spelling.
Adidas is one of the world’s top sporting bdrnas. It is based in Germany and includes other brands like
Reebok in its group. The three llaerlap bars that form its logo is known worldwide.
The company bought these “Three Stripes” from a Finnish sports company in the
1950s. Adidas has provided aiqluty sporting goods for seacdde. They create a very strong brand lyoyalt among consumers. Many people wear Adidas clothes and
shoes as a fashion ntemttsea. The company also manufactures other products
such as bags, glasses and watches. Adidas is ivleyha into sponsoring sports stars and teams. It
is involved in sponsorship asled with the top soccer, rugby and cricket teams
all over the world. Its rrcteun marketing soalng perhaps sums up the company’s success -
“Impossible is Nothing.”
Adidas is one of the world’s top sporting brands. It is based in Germany and includes other brands like
Reebok in its group. The three parallel bars that form its logo is known worldwide. The company bought these
“Three Stripes” from a Finnish sports company in the 1950s. Adidas has provided quality sporting goods for decades. They create a very strong brand loyalty
among consumers. Many people wear Adidas clothes and shoes as a fashion statement. The company also manufactures other products such as
bags, glasses and watches. Adidas is heavily into
sponsoring sports stars and teams. It is involved in sponsorship deals with the top soccer, rugby and cricket teams all over the
world. Its current marketing slogan perhaps sums up the
company’s success - “Impossible is Nothing.”
Adidas
“Unjumble the words”
Adidas
is sporting one the top brands of world’s. It is based in Germany
and includes other brands like Reebok in its group. The that parallel
form bars three its logo is known worldwide. The company bought these
“Three Stripes” from a Finnish sports company in the 1950s. Adidas goods
sporting quality provided has for decades. They create strong
very a among loyalty brand consumers. people Many and clothes
Adidas wear shoes as a fashion statement. The company also
manufactures other products such as bags, glasses and watches. Adidas heavily
is stars sports sponsoring into and teams. It in involved is
with deals sponsorship the top soccer, rugby and cricket teams all
over the world. Its current the up sums perhaps slogan marketing company’s
success - “Impossible is Nothing.”
Adidas is one
of the world’s top sporting brands. It is based in Germany and includes
other brands like Reebok in its group. The three parallel bars that form its logo is known worldwide. The company bought these “Three
Stripes” from a Finnish sports company in the 1950s. Adidas has provided quality
sporting goods for decades. They create a very strong brand loyalty
among consumers. Many people wear Adidas clothes and shoes as a
fashion statement. The company also manufactures other products such as bags,
glasses and watches. Adidas is heavily into sponsoring sports stars and
teams. It is involved in sponsorship deals with the top soccer, rugby
and cricket teams all over the world. Its current marketing slogan perhaps sums
up the company’s success - “Impossible is Nothing.”
Adidas
Add capitals and punctuate the text.
adidas
is one of the world’s top sporting brands it is based in germany and includes other brands like reebok in its group the three parallel bars that form its logo is
known worldwide the
company bought these “three
stripes” from a finnish
sports company in the 1950s
adidas has provided
quality sporting goods for decades
they create a very strong brand loyalty among consumers many people wear adidas clothes and shoes
as a fashion statement the
company also manufactures other products such as bags glasses and watches adidas is heavily into
sponsoring sports stars and teams
it is involved in sponsorship deals with the top soccer rugby and
cricket teams all over the world
its current marketing slogan perhaps sums up the company’s success - “impossible is nothing”.
Adidas is one of
the world’s top sporting brands. It is based in Germany and includes other
brands like Reebok in its group. The three parallel bars that form its logo is known worldwide. The company bought these
“Three Stripes” from a Finnish sports company in the 1950s. Adidas has provided
quality sporting goods for decades. They create a very strong brand loyalty
among consumers. Many people wear Adidas clothes and shoes as a fashion statement.
The company also manufactures other products such as bags, glasses and watches.
Adidas is heavily into sponsoring sports stars and teams. It is involved in
sponsorship deals with the top soccer, rugby and cricket teams all over the
world. Its current marketing slogan perhaps sums up the company’s success -
“Impossible is Nothing.”
Adidas
Activities
1. BRAINSTORM: Write all the words you can
think of about Adidas on the board or on a piece of paper. Talk about these
words with your partner(s).
2. ADIDAS MORNING: Each student
pretends to be an employee of Adidas. They walk around the class and talk about
the company and their job.
3. RUMOURS: Each student writes down a
pretend rumour about Adidas. They then walk around the class and talk to other
students about their rumour.
4. GOOD AND BAD: Brainstorm
good and bad things about Adidas and write them on the board. Students talk
about these in pairs.
5. TRUE OR FALSE: Students
find out several facts about Adidas. They write these down and add the same
number of things about the company that are false. Students test each other on
which of their points are true or false.
6. FACTS: In groups, students write down as
many facts as they can about Adidas. The winner is the group with the most
facts. Teacher may wish to have groups share their facts to make sure they are
real.
Exercise 1
Reading
Adidas is one of the world’s
top sporting brands.
It is based in Germany and includes other brands like Reebok in its group. The
three parallel bars that
form its logo is known worldwide. The company bought these “Three
Stripes” from a Finnish sports company in the 1950s. Adidas has provided quality
sporting goods for decades. They create a very strong brand loyalty among consumers. Many people
wear Adidas clothes and shoes as a fashion statement. The company also manufactures other
products such as bags, glasses and watches. Adidas is heavily into sponsoring sports stars and
teams. It is involved in sponsorship deals with the top soccer, rugby and
cricket teams all over the world. Its current marketing slogan perhaps sums up the company’s success - “Impossible
is Nothing”.
…………………………………………………………………………………………………………………………….
Exercise 1
Reading
Adidas is one of the world’s top sporting brands. It is based in Germany and
includes other brands like Reebok in its group. The three parallel bars that form its logo
is known worldwide. The company bought these “Three Stripes” from a Finnish
sports company in the 1950s. Adidas has provided quality sporting goods for decades. They create a
very strong brand loyalty
among consumers. Many people wear Adidas clothes and shoes as a fashion statement. The
company also manufactures other products such as bags, glasses and watches.
Adidas is heavily into
sponsoring sports stars and teams. It is involved in sponsorship deals with the
top soccer, rugby and cricket teams all over the world. Its current marketing slogan perhaps sums up the company’s success
- “Impossible is Nothing”.
Cloze
Adidas is
one of the world’s ___________________. It is based in Germany and includes
other brands like Reebok in its group. The three parallel ___________________
logo is known worldwide. The company bought these “Three Stripes” from a
Finnish sports company in the 1950s. Adidas ___________________ sporting goods
for decades. They create a very ___________________ among consumers. Many
people wear Adidas clothes and shoes as ___________________. The company also
manufactures other products such as bags, glasses and watches. Adidas
___________________ sponsoring sports stars and teams. It is involved in
sponsorship deals with the top soccer, rugby and cricket teams all over the
world. __________________ slogan perhaps _____________________ success -
“Impossible is Nothing”.
……………………………………………………………………………………………………………………………………
Cloze
Adidas is
one of the world’s ___________________. It is based in Germany and includes
other brands like Reebok in its group. The three parallel ___________________
logo is known worldwide. The company bought these “Three Stripes” from a
Finnish sports company in the 1950s. Adidas ___________________ sporting goods
for decades. They create a very ___________________ among consumers. Many
people wear Adidas clothes and shoes as ___________________. The company also
manufactures other products such as bags, glasses and watches. Adidas
___________________ sponsoring sports stars and teams. It is involved in
sponsorship deals with the top soccer, rugby and cricket teams all over the
world. __________________ slogan perhaps _____________________ success - “Impossible
is Nothing”.
Add a correct tense based on the base form of the
suggested verb in the parenthesis.
Adidas .......... (be) one of the world’s top
sporting brands. It is based in Germany and .......... (include) other brands
like Reebok in its group. The three parallel bars that .......... (form) its
logo is known worldwide. The company .......... (buy) these “Three Stripes”
from a Finnish sports company in the 1950s. Adidas has .......... (provide)
quality sporting goods for decades. They .......... (create) a very strong
brand loyalty among consumers. Many people .......... (wear) Adidas clothes and
shoes as a fashion statement. The company also manufactures other products such
as bags, glasses and watches. Adidas .......... (be) heavily into sponsoring
sports stars and teams. It is involved in sponsorship deals with the top
soccer, rugby and cricket teams all over the world. Its current marketing
slogan perhaps .......... (sum) up the company’s success - “Impossible is
Nothing”.
Adidas is
one of the world’s top sporting brands. It is based in Germany and includes other brands like
Reebok in its group. The three parallel bars that form its logo is known worldwide. The company bought these “Three Stripes”
from a Finnish sports company in the 1950s. Adidas has provided quality sporting goods for decades.
They create a very strong
brand loyalty among consumers. Many people wear Adidas clothes and shoes as a fashion statement.
The company also manufactures other products such as bags, glasses and watches.
Adidas is heavily into
sponsoring sports stars and teams. It is involved in sponsorship deals with the
top soccer, rugby and cricket teams all over the world. Its current marketing
slogan perhaps sums up
the company’s success - “Impossible is Nothing”.
Assignment Suggestion
1. VOCABULARY EXTENSION: Choose
several of the words from the text. Use a dictionary or Google’s search field
(or another search engine) to build up more associations / collocations of each
word.
2. INTERNET INFO: Search the Internet
and find more information about Adidas. Talk about what you discover with your
partner(s) in the next lesson.
3. MAGAZINE ARTICLE: Write a
magazine article about Adidas. What have they done recently? What are their
plans? Read what you wrote to your classmates in the next lesson. Give each
other feedback on your articles.
4. ADIDAS POSTER Make a
poster about Adidas. Make sure you sell the company to the public. Show
it to your classmates in the next lesson. Give each other feedback on your
posters.
5. MY ADIDAS LESSON: Make your
own English lesson on Adidas. Make sure there is a good mix of things to do.
Find some good online activities. Teach the class / another group when you have
finished.
6. ONLINE SHARING: Use your
blog, wiki, Facebook page, MySpace page, Twitter stream, Del-icio-us /
StumbleUpon account, or any other social media tool to get opinions on Adidas.
Share your findings with the class.
Project Arrangement
Part 1. Your
mission is to increase the profits and sales of Adidas. Complete this
table with your project partner(s):
|
Main products |
|
|
|
|
How to improve them |
|
|
|
|
A brand new ‘killer’ product |
|
||
|
How Adidas is better than the
competition |
|
||
|
How to beat the competition |
|
||
Part 2. Change
partners and look at their project. Suggest improvements. Ask for advice on
your project:
Part 3. Make a
presentation on your project. Give it to the class. Vote the best projects.
Adidas
Role Play
ADIDAS – ROLE PLAY 1
|
Role A – Adidas CEO You believe your company is the best in
the world. It pays its workers very well and working conditions are great.
Your company is very green – it cares about the environment. You think your
levels of customer service are great. Disagree with person B, C and D. |
|
Role B – Adidas worker You think it’s a bad company to work for.
You’re very unhappy with pay, raises and bonuses. You are very unhappy with
the working environment. You don’t like the company’s policy on the
environment. You keep hearing profits are more important than customers.
Disagree with A and C. Tell D the truth. |
|
Role C – Adidas customer You are a customer of Adidas. You used to
think it was great, but not now. Its workers are always very rude. No one
ever answers the phone. You are shocked about its policy on the environment.
You think all staff should get less pay. You disagree with person A and B.
Tell D the truth. |
|
Role D – A journalist You keep hearing bad things about Adidas.
You want to tell the world in your newspaper. You heard the CEO gets a huge
bonus every year. You found a company memo saying profits are more important
than the environment. You want to know why so many staff are ill. Find the
truth. |
ADIDAS – ROLE PLAY 2
|
Role A – Adidas New Products
Director You have created a new product for
Adidas. You believe the new product will be the company’s best ever. It will
be a bestseller. There are people who do not agree with you. You need B, C
and D on your side. Tell them why this is a product that will bring great
things to Adidas. |
|
Role B – Adidas Marketing
Director You think the company’s new product is a
really bad idea. It will give your company a really bad name. You think the
New Products Director is trying to destroy the company. Try to get him/her to
understand there’s no way the new product will sell. Try to get person C and
D on your side. |
|
Role C – Adidas Market Researcher You have interviewed thousands of people
about the new product. They don’t like it or hate it. You think it will be
successful if they make many changes. Tell the New Products Director he/she
needs to change the product. You neither like nor trust person B. Disagree
will him/her. |
|
Role D – Adidas Shareholder You know a lot about Adidas’s new
product. You are worried it will not sell and share prices will go down. You
think A is crazy and must find a new job. You agree with everything B says.
You don’t agree with C. The new product should not go on the market. |
JOB INTERVIEW ROLE PLAY
|
INTERVIEWER (Write the questions you want to ask the candidate.) |
|
|
1. |
________________________________________________________ |
|
2. |
________________________________________________________ |
|
3. |
________________________________________________________ |
|
4. |
________________________________________________________ |
|
5. |
________________________________________________________ |
|
|
|
|
INTERVIEWEE (Write questions you want to ask the interviewer.) |
|
|
1. |
________________________________________________________ |
|
2. |
________________________________________________________ |
|
3. |
________________________________________________________ |
|
4. |
________________________________________________________ |
|
5. |
________________________________________________________ |
|
6. |
________________________________________________________ |
|
STUDENT A’s QUESTIONS (Do not show these to student B) |
|
|
1. |
________________________________________________________ |
|
2. |
________________________________________________________ |
|
3. |
________________________________________________________ |
|
4. |
________________________________________________________ |
|
5. |
________________________________________________________ |
|
6. |
________________________________________________________ |
------------------------------------------------------------------------------
|
STUDENT B’s QUESTIONS (Do not show these to student A) |
|
|
1. |
________________________________________________________ |
|
2. |
________________________________________________________ |
|
3. |
________________________________________________________ |
|
4. |
________________________________________________________ |
|
5. |
________________________________________________________ |
|
6. |
________________________________________________________ |
ADIDAS SURVEY
Write five GOOD questions about Adidas in
the table. Do this in pairs. Each student must write the questions on his / her
own paper.
When you have finished, interview other
students. Write down their answers.
|
|
STUDENT 1 _____________ |
STUDENT 2 _____________ |
STUDENT 3 _____________ |
|
|
Q.1. |
|
|
|
|
|
Q.2. |
|
|
|
|
|
Q.3. |
|
|
|
|
|
Q.4. |
|
|
|
|
|
Q.5. |
|
|
|
|
- Now return to your original partner and share and talk about
what you found out. Change partners often.
- Make mini-presentations to other groups on your findings.
Write anything about Adidas for 10
minutes. Show your partner your paper. Correct each other’s work.
WRITING 2 –
LETTER OF COMPLAINT
Write a letter to Adidas. Complain about
one of its products. Ask for a refund. Show your partner your paper. Correct
each other’s work.
WRITING 2 – LETTER OF COMPLAINT
Write a letter of apology to the
customer. Explain why you cannot give a refund. Show your partner your letter.
Correct each other’s work.
_____________________________________________
_____________________________________________
_____________________________________________
_____________________________________________
_____________________________________________
_____________________________________________
_____________________________________________
_____________________________________________
_____________________________________________
_____________________________________________
_____________________________________________
_____________________________________________
_____________________________________________
_____________________________________________
_____________________________________________
_____________________________________________
_____________________________________________
_____________________________________________
1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or
Google’s search field (or another search engine) to build up more associations
/ collocations of each word.
2. INTERNET INFO: Search the Internet and find more information about Adidas.
Talk about what you discover with your partner(s) in the next lesson.
3. MAGAZINE ARTICLE: Write a magazine article about Adidas. What have they done recently?
What are their plans? Read what you wrote to your classmates in the next
lesson. Give each other feedback on your articles.
4. ADIDAS POSTER Make a poster about Adidas. Make sure you sell the company to the
public. Show it to your classmates in the next lesson. Give each other
feedback on your posters.
5. MY ADIDAS LESSON: Make your own English lesson on Adidas. Make sure there is a good
mix of things to do. Find some good online activities. Teach the class /
another group when you have finished.
6. ONLINE SHARING: Use your blog, wiki, Facebook page, MySpace page, Twitter stream,
Del-icio-us / StumbleUpon account, or any other social media tool to get
opinions on Adidas. Share your findings with the class.
